DIRECT TO CONSUMER: THE ONLY CHANCE FOR EMERGING FASHION BRANDS
When Barney’s closed in late 2019, it signified the beginning of the end for retail and wholesale giants. No one could have predicted the effect COVID-19 would have on fashion brands, but with the closing of such an iconic store before the pandemic even hit, we should...
HOW TO BUILD A MODERN BEAUTY BRAND
There is a lot of competition in the crowded beauty industry, so it is now more important than ever to build a brand that is going to stand out and make a name for itself. This goes for a unique brand story, inimitable messaging, and exceptional packaging. Not only is...
BETTER TOGETHER: EXCITING NEW PARTNERSHIP ANNOUNCEMENT WITH POWERREVIEWS AND MILKED MEDIA
Reviews are one of the top factors influencing a shopper’s decision to make a purchase. In fact, having ratings and reviews on your site leads to a 65% increase in conversion lift overall. Taking it a step further and including a questions and answers section leads to...
AD CREATIVES EVERY BEAUTY BRAND SHOULD BE TESTING NOW
Out with the old and in with the new! Like most businesses, beauty brands have had to rethink their marketing strategy over the last several months due to COVID-19. Audiences no longer want or need the ultra glam look. Beauty trends are leaning toward a more natural,...
FUN FACTS ABOUT US
To thank our 1,000 fans on Instagram, we wanted to share some fun facts about our founders, Nicolette and Krista.NICOLETTE - THE ARTIST & THE COLLECTOR Nicolette comes from a background of fashion and jewelry Nicolette collects vintage charms and makes jewelry out...
EMAIL AUTOMATION BASICS: THE 6 SERIES EVERY ONLINE JEWELRY STORE NEEDS
When it comes to email marketing for your online jewelry store, if you are only sending one off promotional emails, you are doing it wrong. Email marketing is one of the best ways to send highly personalized content to people who have expressly said they want to hear...
THE SHIFT TOWARD MICRO-INFLUENCERS
When it comes to influencers, size does matter. Over the past few years there has been a shift toward favoring micro-influencers over mega-influencers or even celebrities. The coronavirus seems to have accelerated that trend. Though mega-influencers are still sought...
7 WAYS JEWELRY BRANDS CAN USE INFLUENCER MARKETING
Out of all the industries, who uses influencer partnership marketing the most? Fashion and accessories brands, including jewelry. Companies like Daniel Wellington, Glossier, and Mejuri have basically built their brands on the back of influencers, with some of them...
ANSWER THESE 3 QUESTIONS TO HELP IDENTIFY YOUR BRAND
Branding seems so elusive, doesn’t it? Most people think branding is a stellar logo, some complimentary colors and the newest, trending fonts. While these are all important, branding is so much more than that. It’s your first impression when someone visits you for the...