fbpx
HOW TO BUILD A MODERN BEAUTY BRAND

HOW TO BUILD A MODERN BEAUTY BRAND

There is a lot of competition in the crowded beauty industry, so it is now more important than ever to build a brand that is going to stand out and make a name for itself. This goes for a unique brand story, inimitable messaging, and exceptional packaging. Not only is...

AD CREATIVES EVERY BEAUTY BRAND SHOULD BE TESTING NOW

AD CREATIVES EVERY BEAUTY BRAND SHOULD BE TESTING NOW

Out with the old and in with the new! Like most businesses, beauty brands have had to rethink their marketing strategy over the last several months due to COVID-19. Audiences no longer want or need the ultra glam look. Beauty trends are leaning toward a more natural,...

FUN FACTS ABOUT US

FUN FACTS ABOUT US

To thank our 1,000 fans on Instagram, we wanted to share some fun facts about our founders, Nicolette and Krista.NICOLETTE - THE ARTIST & THE COLLECTOR Nicolette comes from a background of fashion and jewelry Nicolette collects vintage charms and makes jewelry out...

THE SHIFT TOWARD MICRO-INFLUENCERS

THE SHIFT TOWARD MICRO-INFLUENCERS

When it comes to influencers, size does matter. Over the past few years there has been a shift toward favoring micro-influencers over mega-influencers or even celebrities. The coronavirus seems to have accelerated that trend. Though mega-influencers are still sought...

7 WAYS JEWELRY BRANDS CAN USE INFLUENCER MARKETING

7 WAYS JEWELRY BRANDS CAN USE INFLUENCER MARKETING

Out of all the industries, who uses influencer partnership marketing the most? Fashion and accessories brands, including jewelry. Companies like Daniel Wellington, Glossier, and Mejuri have basically built their brands on the back of influencers, with some of them...

ANSWER THESE 3 QUESTIONS TO HELP IDENTIFY YOUR BRAND

ANSWER THESE 3 QUESTIONS TO HELP IDENTIFY YOUR BRAND

Branding seems so elusive, doesn’t it? Most people think branding is a stellar logo, some complimentary colors and the newest, trending fonts. While these are all important, branding is so much more than that. It’s your first impression when someone visits you for the...

24 MARKETING TIPS TO MAKE YOUR JEWELRY BUSINESS SPARKLE!

24 MARKETING TIPS TO MAKE YOUR JEWELRY BUSINESS SPARKLE!

According to Polygon.net, jewelry stores in the US generated $39.7 billion in sales in 2018, a year over year increase of $7.3 billion. Holiday season spending in jewelry stores increased to $6.3 billion, a year over year increase of $0.2 billion. Whether you own a...

WORK WITH US