5 Ways to Maximize Your Black Friday Emails

Gearing up for Black Friday and Cyber Monday? Don’t let your email strategy slip! Implement an email cadence, voice and plan of action to generate the revenue you’re looking for. To help you do that and more, we’re bringing you 5 ways to maximize your emails for the busiest time of year:

#1 Grow your email list NOW

Think giveaways, organic social, influencers, and cross promotion with complementary brands. Bonus tip for those with brick and mortar stores: offer incentives to in-store customers for providing their email!

#2 Analyze last Q4’s strategy

Did you offer early access? How many emails were sent? Which were the most profitable? Which subject lines performed best? Take note of these questions and more when planning your email + SMS strategy.

#3 Differentiate your Cyber Monday promo

In past years, we’ve seen success with running one promotion through Black Friday and Cyber Monday. However, we’re seeing more and more brands differentiating their Cyber Monday promos OR simply adding something a little extra for the day. Try this out and see your bottom line soar for the final day of this sale season!

#4 Keep offers simple

We’re talking sitewide sales, gifts with purchase, % off a collection, etc. Save the tiered sales and BOGO deals for another time. Historically, the simpler the better—especially for BFCM!

#5 Be transparent about shipping deadlines

Not only does this create trust with your customers, but it also creates urgency! Send your shipping deadlines in every email during this season, and lean into copy encouraging them to place their orders “in time for the holiday” or “before your favorites sell out.”

We hope this helps you reach your Q4 goals and beyond! Looking for more extensive BFCM strategy? Sign up to receive our BFCM Survival Guide!