Digital Marketing & E-commerce: Why SMS Marketing Matters
It’s 2025. By now, we’re sure you’ve heard about SMS marketing, and have seen the results it can drive. If you’re still wondering whether or not it should be added to YOUR e-commerce brand’s toolbelt, take a look at our quick list below. Here’s 3 reasons you’re leaving revenue on the table if you’re NOT leveraging SMS.
Disrupts the Noise (and competition)
Stop the scroll, interrupt the daily chatter & get your message straight to your audience’s fingertips! Whether you’re sending a sale announcement, order confirmation, or giving simple tips on how to best incorporate your product into their lives…most of your audience will never miss a text. Paid social can blend into an Instagram feed, and email campaigns can appear at the top of an inbox at the perfect time, but an SMS will capture attention and demand an open, with every send.
Boosts Email
Recent studies have shown that brands who integrate their email and SMS marketing efforts can see up to 40% more revenue than brands who don’t. Of course this takes strategy, but when executed effectively, audiences feel more connected than ever to their favorite brands…and much more likely to shop!
Personalizes Every Customer Experience
From their first visit to your website, to actually texting back and forth with your customers, to thanking them for their first order and beyond–the advancements of A.I. and always evolving technology of SMS platforms means the possibilities truly are endless. Update subscriptions, announce flash sales, promote new arrivals, and more…all via SMS. The bottom line? SMS has the power to fully customize your customers’ experience & maximize your revenue in the process. Everyone wins.
At Milked Media, we’re proud to be a verified partner of Attentive. Learn more about how we integrate Attentive’s platform with Klaviyo for our Email + SMS clients.