Flows vs. Campaigns
Ready to jumpstart your email marketing strategy? Whether you’re just getting started, or looking to give your emails a tune-up, we’re breaking down the difference between email flows and campaigns. Understanding the strengths of both can help raise your email revenue sooner than you think!
FLOWS
Automated emails
Quarterly updates acceptable
Filter out unengaged recipients over time
Dynamic cross-sell functionality
Transactional notifications for an optimal customer experience
Deliver up-to-date product information like back in stock items, price drops & review requests
Winback capabilities
CAMPAIGNS
One-time emails
Bi-monthly strategy recommended
Manual segmentation
Timely announcements like new arrivals, sales, events, holidays etc.
Flows are automated emails set up with filters and triggers, in order to reach specific recipients based on their behavior on your site. Since they are personalized according to recipients’ behaviors and purchase history, flows typically produce more revenue than campaigns–as customers tend to respond to more personalized experiences. A few examples of highly effective flows include the following:
Though campaigns do require more consistent hands-on strategy, they can be a great tool to connect with your audience on the important things happening within your brand. They can also be meticulously segmented based on each campaign’s content. A few resources to maximize your campaign strategy are as follows:
How To Exclude Specific Recipients
If you clicked on any of the above links, you may have guessed that we work with Klaviyo for all of our email marketing needs. As a verified partner, we confidently recommend their platform to all of our clients as they currently serve over 100k+ global brands.
Wondering how your brand can leverage email flows and campaigns? Our email team is ready to help you reach your goals. If 25% of your total revenue is NOT from email marketing, book a call with us today. (On average, our clients see 35.02% of their total revenue coming from email marketing!)