Our Complete Guide to Increasing Your Brand’s AOV
First things first…what does AOV stand for?
Average Order Value
This varies per brand, depending on price point, industry, etc. However, if your goal is to increase your brand’s AOV, there are a number of key steps to be taken across your marketing efforts.
Upsell / Cross sell on…
Your website’s cart/checkout page
Your website’s PDP
Physical mailers in your packaging
create product bundles.
Think complementary best sellers, complete routines, gifts with purchase, etc.
offer free shipping when order value is slightly higher than aov.
This is a seamless way to up the ante when striving for higher cart values. We’ve seen this work for our clients time and time again.
*We recommend implementing this via an Exit Intent form. If using Klaviyo, here is a quick guide on how to utilize their forms.
“recommended for you” section on site
This is a must! Also known as “You May Also Love,” “Complete the Look,” “Finish Your Routine,” etc.
volume discounts - buy more save more
When considering your next promo to run, don’t count out a BOGO or tiered sale. These are the perfect sales to help your cart values see the boost you’ve been looking for.
Upsell / Cross Sell Flows
If you don’t have your email flows up and running, now is the time! Klaviyo offers a range of automated messaging to target specific recipients, cross sell products of your choosing, and more.
*Need a helping hand with email marketing? Our team of experts is top notch.