SMS: The Latest Marketing Must-Have
Paying attention to the buzz surrounding SMS? Just know it’s here to stay. With consumers receiving branded messaging, ads and more on a daily (let’s be honest, hourly) basis, it’s easy to feel like some marketing efforts are being overlooked. SMS is the solution.
The acronym stands for “short message service,” and refers to text messaging received through our ever-present cell phones. Retailers everywhere are now utilizing SMS as one of their top sources of revenue. It’s not only the latest way to reach your audience, but it’s a marketing channel that actually feels personal to its recipients. According to an Attentive study, over 90% of consumers want to sign up to receive text messages from their favorite businesses. So, why not give the people what they want?
Of course the immediacy of a text message is ideal for any brand, but the content being delivered should differ from the norm. See a few key guidelines provided by Attentive to getting started:
Keep it concise.
Treat your first few words like a subject line.
Speak in first person.
Use visuals.
Provide value in every message.
Maybe you’re wondering, “What about emails?” Although SMS is the latest marketing must-have, we don’t believe email marketing is going anywhere. The beauty of utilizing SMS is that it can go hand in hand with your existing email strategy. How does it work? Plan both channels according to the same content calendar, but with different copy and ROI goals. Think of the two channels as working together, rather than competing.
With the accessibility of SMS, it has never been easier to reach your audience. Your marketing strategy is literally at their fingertips. At Milked Media, we are proud to partner with Attentive and happy to answer any questions regarding the top resource for all things SMS.
READY TO TALK ABOUT SMS for your BRAND?