ESQUELETO

392% INCREASE IN REVENUE FROM ADS

INDUSTRY

JEWELRY

HOME GOODS

SERVICES

PAID SOCIAL CAMPAIGNS (FACEBOOK, INSTAGRAM)

GOOGLE ADS

EMAIL MARKETING

Overview

ESQUELETO features a thoughtfully edited selection of handcrafted fine jewelry, artwork, and objects. Owner Lauren Wolf first opened the Oakland shop's doors in 2011 after many years of running her namesake line, Lauren Wolf Jewelry. Today, ESQUELETO has 5 locations and all products are available to shop online.

The Goal

When we first met with ESQUELETO, they wanted a more strategic approach to running ads and increasing conversions to their online store. They also wanted more visibility into the analytics and wanted an overall more organized approach to their paid social strategy.

The Strategy

When we took over ads for ESQUELETO, we changed their strategy from choosing traffic objectives and boosting posts to optimizing all of their ads for purchase conversions. With a complete account restructure, new audience testing and creative optimization we saw a 392% increase in revenue from social ads. Later, ESQUELETO contracted us for email services, where we helped them implement our 12 revenue generating flows for consistent email revenue month over month.

THE RESULTS

362% INCREASE IN REVENUE FROM EMAIL MARKETING

4.72 average ROAS

392% increase in revenue from ads

35% decrease in cost per acquisition

Work With Us

"Working with Milked has been a great experience from the start. It was a big jump for our small business to trust an outside company to handle our marketing and our vision. In Milked we have found a truly collaborative partner who understands our brand and has completely elevate the digital advertising and email marketing experience for us."