ETKIE
461.43% increase in revenue from ads

Overview

Etkie was started to share the talent of Native American artisans with the world. Inspired by the landscape and culture of the Southwest, Etkie collaborates with a select team of expert artisans in New Mexico to create handmade jewelry that infuses traditional techniques with modern design.

The Goal

When we first met with Etkie, they were disappointed with their current agency’s approach and lack of dedication to their account. As such, their results suffered. She also wanted to partner with an agency who understands the jewelry industry and even more so, understands the unique nature of the product and the social good aspect.

The Strategy

In addition to FB/IG Ads, Etkie also partnered with us to produce lifestyle content. We knew with a little TLC we could get the results up to see a positive ROI. We launched with on-brand, designed to convert creative, with a dedicated strategist working on the account.

The RESULTS

We were able to increase spend by 235.50%, therefore increasing ad revenue a whopping 461.43% and increasing account ROAS from a mere 1.22 to a steady 2.20. This had a direct effect on their total Shopify revenue, which increased 155.38%, with a 168.63% increase in new customer revenue. Despite a 38.95% increase in CPMs YoY, we were able to decrease our cost per acquisition by 31.93% and increase our conversion rate by 215.93% from 0.45% in 2021 to 1.43% in 2022.