Heretic Parfum
746% increase in revenue from ads

Overview

Heretic Parfum is a pioneer of handcrafted natural fragrances made with functioning plant-based ingredients. Their fragrances go far beyond "clean" to bring the wild beauty and functional benefits to each of their natural fragrances.

The Goal

When we initially spoke with Heretic, they had partnered with agencies before who handled the media buying, but their internal team was still handling all the ad creative. They were looking to completely hand off their paid social efforts to a team of experts. With an expression of wanting to boost DTC sales, Heretic partnered with Milked Media to cost effectively increase customer acquisition. 

The Strategy

When we first partnered with Heretic, we were entering Q4 and spent our initial time together developing a marketing strategy for BFCM and Holiday. We launched their ad account in November and saw 1,500+ conversions at a 3.58 ROAS over the last 2 months of the year. Ongoing, we developed more of an evergreen strategy focusing on their best sellers, eye-catching imagery, and value props to draw in new customers.