JEN’S PIRATE BOOTY
6.6 AVERAGE ROAS ON PINTEREST
INDUSTRY
FASHION
SERVICES
PAID SOCIAL CAMPAIGNS (FACEBOOK, INSTAGRAM, PINTEREST)
EMAIL MARKETING
Overview
Jen’s Pirate Booty is a collection of women’s clothing, designed and curated by Jen Rossi. She produces it in 5 countries, all carefully chosen based on the beautiful textiles, specialty materials and local artisan techniques that they have to offer. Her collection embodies all that she is: a sunkissed, free spirited, beachy bohemian gypsetter.
The Goal
When we first talked with JPB, they had never run paid social ads before and had successfully grown their brand by building a loyal fanbase. They were ready to take their business to the next level and reach new audiences with the power of Facebook and Instagram ads.
The Strategy
We knew this brand had a huge opportunity to reach new customers with paid social since they had already organically built up a loyal following. The first month launching in the ad account, we saw a staggering 11.09 ROAS! We soon launched ads for them on Pinterest, seeing a 12.68 ROAS in the first month. We eventually helped them implement our 12 revenue generating flows, which led to a 266% increase in revenue.
