LINNÉ
ON AVERAGE, 40% OF TOTAL REVENUE COMES FROM EMAIL EACH MONTH
INDUSTRY
BEAUTY
SERVICES
PAID SOCIAL CAMPAIGNS (FACEBOOK, INSTAGRAM)
EMAIL + SMS MARKETING
Overview
LINNÉ is an ethically crafted skincare line formulated exclusively from superlatively sourced plants and minerals. Their hard-working yet gentle products effectively address a range of skin concerns, including but not limited to acne, dehydration, inflammation, hyperpigmentation, sensitivity and premature aging.
The Goal
When we first spoke with LINNÉ, they were a small team with limited bandwidth looking to reach a wider audience and increase DTC revenue. They had run very limited social ads and were sending infrequent email communications, so needed our assistance to become more strategic and consistent with their marketing efforts.
The Strategy
We knew that brand aesthetic was important to LINNÉ, so the Milked Media team did an extensive deep dive into the brand and target audience before developing our ad and email creatives. We launched the brand's very first ads and were able to generate an average 3.33 ROAS. We also transitioned this client from Mailchimp to Klaviyo, where we implemented weekly email campaigns and our 12 revenue generating flows. On average, they see 40% of their total revenue coming from email marketing every month.
THE RESULTS
62% OF TOTAL REVENUE COMING FROM EMAIL IN FEBRUARY 2022
229% INCREASE IN EMAIL SUBSCRIBERS
3.33 AVERAGE ROAS
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"I have loved working with Milked Media. Nicolette and Krista are both so helpful, responsive and easy to work with. They are quick to reply, flexible to our shifting needs and always have a positive can-do attitude. Beyond a competence in digital marketing strategy they have an awareness of my industry that benefits us beyond data entry and crunching numbers. They are the first ad agency we've worked with and have never made me feel embarrassed about my naïveté. I feel I am in great hands and am happy to recommend Milked Media."
