LOVE STYLIZE
22,051 new subscribers added over a 9 month period

Overview

Love Stylize is an online, jewelry-only store that carries unique, fashion-forward, quality jewelry, at prices that won’t make you cringe. Their collection is carefully curated with the understanding that women dress according to mood. For this reason, they make sure their selection is versatile, eclectic, fun, and always stylish.

The Goal

When Love Stylize first came to us, they were not consistent with sending email communications and had only a Welcome Series in place as far as flows. While they had built up a large email list, they were not utilizing different segments of the list in order to build an effective campaign strategy. In addition, they were seeing low open rates on the emails they did send, around 10%. We knew there was a lot of opportunity to increase revenue from email efforts and therefore increase overall store revenue.

The Strategy

We first switched the client from using Constant Contact to Klaviyo for best results and seamless integration with Shopify. We implemented our 12 standard flows to bring in consistent revenue each month. In addition, we started sending weekly email campaigns based on a strategic marketing calendar. We eventually added on SMS marketing, increased their campaign sends to 2 per week, and implemented advanced flows and flow optimizations.

The RESULTS

Over a 9 month period, we were able to bring in 22,051 new subscribers. We increased email revenue each month, increasing 242.02% in total. We saw the biggest increase in email revenue coming from campaigns, increasing a staggering 521.65%. In addition, returning customer revenue increased 58%, a key focus with our email marketing efforts. Lastly, we were able to increase the average open rate by 332.54% from 12.6% to 54.50%.