MAXFIELD LA
8.58 AVERAGE ROAS ON GOOGLE
INDUSTRY
FASHION
SERVICES
PAID SOCIAL CAMPAIGNS (FACEBOOK, INSTAGRAM)
GOOGLE ADS
CONTENT PRODUCTION
Overview
Since 1969, Maxfield LA has offered original and rare collections of furniture, art and jewelry that interplay with avant-garde fashion from innovative designers, many who begin their ascent to the world stage at Maxfield. The boutique store situated at 8825 Melrose Avenue has a curated collection of the best designers on the globe. Once you are inside you will have to discern if you are in a showroom, an art gallery, a jewelry store, a furniture store, a clothing boutique, a shoe store, a premium leather bag store, a home goods store, or a rare book store. Over the past fifty years the store has evolved into an archetype of aesthetic expression.
The Goal
Maxfield LA is historically known for its store in the West Hollywood Design District. They only first built their website and accompanying online store in 2020 due to COVID. E-commerce was really a new realm for them, but they knew that in order to be successful online, they would need a well thought out paid media and content production strategy in place.
The Strategy
We partnered with Maxfield on content production to develop lifestyle photo and video assets that were unique to them vs. the content they would receive from the designers they sell. We were strategic about the shots we got with the goal of converting in the ad account. We recommended Meta and Google as the best platforms for them to advertise on for best results.