UGC IS THE MUST HAVE TREND OF 2022

Now that user-generated content, typically referred to as UGC, has become a must-have trend for marketing, we strongly recommend it for all of our clients. UGC is no longer a luxury, but a necessity for all brands to test in the ad account to get the best results, especially beauty brands.

If you’re not familiar with UGC, it is any type of content that is created by an individual and not the brand, i.e consumers, influencers, etc. This type of authentic marketing has had a huge impact on consumer behavior during the last couple of years as most people found themselves shopping online and not knowing which brands to choose (or trust). Statistically, it leads to higher conversions in comparison to brand created content, and it also allows brands to track how consumers are reacting to their products.

According to TINT, “UGC is where consumer trends are heading, and what brands can’t ignore.”

Don’t know where to get started? Here are a couple of tips on how to acquire UGC and how to use it effectively:

1. CONNECTION

Allow your customers to feel connected to you by reposting their content. This will allow others to see what kind of UGC you are looking for and entice others to share theirs as well.

2. AUTHENTICITY

Use social media to create strategic and authentic partnerships with people who actually use and love your product or service. Make sure this partnership speaks to your brand’s voice and values.

3. TRANSPARENCY

The last couple of years have shown how important it is for brands to be transparent and clear with their messaging. By using real customer video testimonials, you will be able to speak to the informed consumer who can spot a typical ad from a mile away. Consumers are more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by the brand.

“I would say UGC can be the fundamental thread in building out a brand’s existence, presence, and harnessing all the love of a brand. With UGC, you can truly exemplify the heart and the core of what people think and believe while living the company’s mission.” – Kelley O’Brien, Krispy Kreme, Director of Social Media

If you’re still on the fence or overwhelmed by the idea of introducing a new type of content to your ad account, then we are happy to do the work for you. Milked Media’s UGC production service uses an analysis of your current ad performance (or our knowledge of the industry if you have not run ads before) to create strategic UGC for your ad account.

Ready to ADD UGC TO YOUR PAID SOCIAL STRATEGY?