WHY KLAVIYO IS OUR TOP PICK FOR EMAIL MARKETING
Business partnerships are like relationships, you don’t want to waste your time with something that just isn’t working. So when you finally find one that works (perks included), you hold on tight! That’s how we feel about our partnership with Klaviyo.
With email and SMS marketing continuing to be a top source of revenue for e-comerce brands, it can be overwhelming when choosing the right fit for your business. As one of the top California Email Marketing Companies, we personally believe that Klaviyo is the reigning supreme leader of ESPs (email service providers) and here are the top 10 reasons why.
1. E-Commerce is Klaviyo’s Bread and Butter
As the first ESP to lead e-commerce into email marketing, Klaviyo has some of the most impressive stats in ROI and unsubscribe rates in comparison to other leading service providers. They are also known for their seamless integration with e-commerce platforms such as Shopify.
2. Segmentation Pros
Segmenting your audiences is essential to email marketing campaign success. Klaviyo makes it simple with their ability to build both static lists (uploaded customers) and dynamic lists (based on customer activity) so that you can make sure you are targeting the right customers at the right time. This is one where we’ve really seen them outperform other competitors!
3. Make it Personal!
Personalization is extremely important when it comes to conversions. Klaviyo allows you to track subscribers’ behavior so that you can tailor the marketing campaign to them. This means we can see what products/pages they’re browsing, what they’re adding to cart, when they open emails, etc. and we can even use this data to create custom audiences to use for Facebook Ads.
4. No Split Test is too Complex
Every marketer knows the power of an A/B test. Being able to decipher what works best will result in more revenue, so testing is key. Klaviyo allows for more intricate testing than other competing ESPs so if you’ve thought of it chances are you can test it.
5. Design, Forms, Templates, oh my!
If this is your first time designing an email campaign, no problem. Klaviyo makes it easy to design and implement campaigns using their built-in editor, which converts each design to the corresponding platform. Their prebuilt flow templates also allow for advanced automation to both email and SMS, saving you time and giving you the best opportunity for success.
6. Analytics and Reports That Actually Make Sense
With the main goal of email marketing being to ultimately increase revenue, it would make sense to report that in a clear and efficient way. Unfortunately that isn’t always the case for some service providers but luckily with Klaviyo they do just that. With Klaviyo’s E-commerce integration it is able to take your total revenue and clearly show you the percentage that comes from your email marketing.
7. The Future is AI
One of our other favorite features of Klaviyo is that it uses data science and AI for their automations and other tools. It uses this data to give you predictive insight on your customers future behavior, as well as a smart sending option which can be customizable to ensure that the same person isn’t receiving too many emails in a short period of time.
8. Intuitive Interface, Yes Please
A user-friendly interface is a must in our opinion. Klaviyo offers a top-notch customer experience as it allows you to quickly and simply jump from campaigns to flows to analytics, etc.
9. SMS in the House
Klaviyo also offers SMS! It’s nice to be able to have both email and SMS in the same spot working in conjunction with one another. With the SMS feature you can provide customers with coupons and promotions, send personalized and/or order-related messages, give reminders, and even respond to customers if they text you back.
10. All Access, No Matter the Size
No need to worry about having to continually purchase new in-app features. With Klaviyo you have access to all of its features right off the bat. Your monthly fee is based on the number of active contacts in your mailing list so everyone is able to experience the same services no matter how big or small your list is.
As you can see, Klaviyo has a lot to offer and we know it can be a bit overwhelming to get started. If you’re interested we’d love to talk with you further and help ease those growing pains of starting something new.
As Klaviyo partners we can offer you hands-on customer support as well as access to premier resources including campaign assets, audit guides, email and SMS case studies, sales resources and more!
Ready to optimize your email marketing with Klaviyo?
