ESSENTIAL EMAIL SEGMENTING GUIDE
While sending campaigns to your entire email list to get your product in front of as many potential customers as possible sounds like a solid plan, this is almost never best practice. This strategy can lead to high unsubscribes, a completely unpersonalized user experience, and potentially land you in the *gasp* Spam Folder!
Enter list segmentation! Properly segmenting your email list will ensure your emails are getting to the right people, will drive much higher open and click rates, and will allow your brand to send more emails without feeling spammy. The more emails you send, the more money you will make!
This strategy has helped our clients see 34.58% of their total revenue coming from email marketing with a 52.62% average open rate and 2.31% average click rate. If you are ready to start driving more revenue from your email list and improve key metrics, add our Email Segmenting Guide as your secret weapon to master email marketing.
Note: These segments are designed for users of the Klaviyo platform.
WHAT’S INCLUDED:
KEY SEGMENTS TO IMPLEMENT
Engaged Segments
Customer Segments
Product Based Segments
Demographic Segments
Unengaged Segments
General Business Intelligence Segments
SEGMENT SETUP WITH EXACT KLAVIYO DEFINITIONS AND WHEN TO USE
BEST PRACTICES FOR
Sales
Product Launches
New Arrivals
Gift Guides
General Campaigns
INSTRUCTIONS WHEN SWITCHING EMAIL PLATFORMS
OTHER HELPFUL KLAVIYO LINKS AND RESOURCES
While sending campaigns to your entire email list to get your product in front of as many potential customers as possible sounds like a solid plan, this is almost never best practice. This strategy can lead to high unsubscribes, a completely unpersonalized user experience, and potentially land you in the *gasp* Spam Folder!
Enter list segmentation! Properly segmenting your email list will ensure your emails are getting to the right people, will drive much higher open and click rates, and will allow your brand to send more emails without feeling spammy. The more emails you send, the more money you will make!
This strategy has helped our clients see 34.58% of their total revenue coming from email marketing with a 52.62% average open rate and 2.31% average click rate. If you are ready to start driving more revenue from your email list and improve key metrics, add our Email Segmenting Guide as your secret weapon to master email marketing.
Note: These segments are designed for users of the Klaviyo platform.
WHAT’S INCLUDED:
KEY SEGMENTS TO IMPLEMENT
Engaged Segments
Customer Segments
Product Based Segments
Demographic Segments
Unengaged Segments
General Business Intelligence Segments
SEGMENT SETUP WITH EXACT KLAVIYO DEFINITIONS AND WHEN TO USE
BEST PRACTICES FOR
Sales
Product Launches
New Arrivals
Gift Guides
General Campaigns
INSTRUCTIONS WHEN SWITCHING EMAIL PLATFORMS
OTHER HELPFUL KLAVIYO LINKS AND RESOURCES
While sending campaigns to your entire email list to get your product in front of as many potential customers as possible sounds like a solid plan, this is almost never best practice. This strategy can lead to high unsubscribes, a completely unpersonalized user experience, and potentially land you in the *gasp* Spam Folder!
Enter list segmentation! Properly segmenting your email list will ensure your emails are getting to the right people, will drive much higher open and click rates, and will allow your brand to send more emails without feeling spammy. The more emails you send, the more money you will make!
This strategy has helped our clients see 34.58% of their total revenue coming from email marketing with a 52.62% average open rate and 2.31% average click rate. If you are ready to start driving more revenue from your email list and improve key metrics, add our Email Segmenting Guide as your secret weapon to master email marketing.
Note: These segments are designed for users of the Klaviyo platform.
WHAT’S INCLUDED:
KEY SEGMENTS TO IMPLEMENT
Engaged Segments
Customer Segments
Product Based Segments
Demographic Segments
Unengaged Segments
General Business Intelligence Segments
SEGMENT SETUP WITH EXACT KLAVIYO DEFINITIONS AND WHEN TO USE
BEST PRACTICES FOR
Sales
Product Launches
New Arrivals
Gift Guides
General Campaigns
INSTRUCTIONS WHEN SWITCHING EMAIL PLATFORMS
OTHER HELPFUL KLAVIYO LINKS AND RESOURCES
WE HAVE USED THESE TRUSTED GUIDES AND TEMPLATES TO RUN SUCCESSFUL CAMPAIGNS AND EMAILS FOR E-COMMERCE BRANDS SPECIFIC TO YOUR INDUSTRY
