Your Best BFCM Strategy

Q4 is among us and we all know what that means–Black Friday & Cyber Monday are coming soon! To help you get ready for this exciting promotional season, we put together a quick checklist to help keep your brand’s marketing efforts on track.

1. Content

Periodically updating your brand’s content is a fundamental part of marketing. However, Q4 is the perfect time to find that festive touch to carry you through Black Friday, Cyber Monday and the remainder of the year. Typical places to apply your updated content include landing pages, social media, and paid social ads. However, it doesn’t hurt to sprinkle in your Q4 content throughout additional touch points to make your customers’ purchase journey that much more special. Other ways this new content can be leveraged includes blog images, email & SMS campaigns, and inserts to include with your packaging. Overall, your updated/holiday content will make your brand even more memorable for your audience during this hectic time of year.

2. Email Campaigns

Important year round? Of course. Especially important during BFCM? Definitely. We suggest prepping your email subscriber lists before your BFCM promotions begin. This gives you the chance to get more people into your most engaged lists, ensuring you’ll be sending to your customers who have either shopped Q4 before, or are looking forward to. Some major campaigns we recommend including in your marketing calendar are as follows: gift guides, seasonal styling, sale early access, holiday product launches, extended sales, BFCM announcements, a letter from the CEO, and holiday shipping deadline notice.

3. Ads

Among the influx of messaging your target audience will be receiving, be sure your brand stands out in the mix! BFCM/Q4 ads aren’t just about festive imagery, they should also communicate why your customers should shop with you instead of your competitors. Beyond our normal advice of including value props, the following messaging will also help your ads rise against the other BFCM and holiday ads: gifting suggestions, clear sale details, and seasonal UGC.

We hope you take away some info to help your brand during BFCM and the final quarter of the year! Looking for something a little more in-depth?

Sign up to receive our BFCM Survival Guide & get a closer look at strategy for one of the busiest times in e-commerce. Happy planning!